5 Design Strategies for a B2B SaaS Platform

Reasons for Poor UX on SaaS Platforms

1. Market Centric Approach

2. Market centric profiles

3. Feature Centric Approach

4. Product Revamp Resistance

5. Client Resistance

Designing better for a B2B SaaS Platform

1. End Users as Stakeholders

2. User research be part of the Market Research

3. Tie features to end-user personas

4. Mapping features into user journeys

5. Designers should turn Strategists

The next step to be B2B SaaS leader

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