Use of color in UX isn’t about just looking nice. It’s a critical component that can psychological motivate users to take an action and stimulate the senses. These wide-ranging responses may oscillate from appeal and acceptance to downright disapproval. At some point, most of us may have exited a website…

The web as we know it today is Web 2.0 — the social web. We access content from several sources, and we, too, generate content that other users can access. It’s like an open conversation between the user and the world, where both sides can communicate with each other. However…

The financial and tech marketplaces have a thing for acronyms. FAANG — the powerhouses comprising Facebook (now Meta), Amazon, Apple, Netflix, and Google — with their innovations, personalization, superior UI/UX, and disruptive approach, has shown just how to operate in a modern economy. These businesses did not start with the…

eCommerce platforms are constantly evolving to meet the needs of modern shoppers. To stay ahead of the curve, you need to design an experience-led eCommerce platform that provides a personalized, seamless, and engaging shopping experience. And it makes sense why. Customers are more demanding than ever, and they expect a…

As a business owner and marketer, one of the most prominent ways to get your content to your target audience is to improve its accessibility with captions. Statistics show that about 15% of the world’s population suffers from a disability. …

For a SaaS businesses, a web app is essential for users to interact with the product. However, if the web app is not up to scratch, it could jeopardize the entire engagement with the product. …

User experience (UX) is an essential factor in marketing any software as a service (SaaS). Good UX can make your product more attractive to potential customers. It helps them understand how to use it and even gets them to stick around once they start using it. …

In this article, we’ve covered all you need to know about design systems that make a great SaaS product and the current UX best practices that are trending for all the right reasons. Software-as-a-service (SaaS) is presently one of the most feasible choices for businesses seeking agility, accessibility, and functionality…

Psychologists initially devised the practice of card sorting to investigate how people arrange and classify the information they have. However, in the information technology space, software application designers, developers, and information architects have to constantly navigate around issues related to arranging features, information and functions in a user-friendly way so…