Analyzing digital experience to drive technology optimization

The outbreak of the COVID-19 pandemic led to accelerated cloud adoption, along with other technologies across industries. According to Statista, global technology spending is estimated to reach 1.8 trillion USD by 2022 and 2.6 trillion USD by 2025.

Most small and large organizations are primarily looking for ways to provide the necessary support to ensure their employees are connected in a remote setting. The objective is to deliver intuitive, intelligent experiences to their clients and customers. There has been an acceleration of enterprise-wide modernization and automation of business processes that help streamline workflows and allow employees to work with great ease. Unfortunately, the industry lacks a standard or comprehensive way of measuring the success of these transformation initiatives. NPS and CSAT are not comprehensive enough to cover the dimensions of the experience. The effectiveness of cloud and digital strategies can be gauged by integrating four elements — user experience (UX), technology, process, and the outcome.

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Why is technology optimization the need of the hour?

One of the keys to improving business efficiency is optimizing your computing infrastructure. Thanks to technology optimization, enterprises can invest in strategic and innovative advantages while reducing the costs of providing ongoing support.

Shrinking IT budgets and new economic realities necessitate that enterprises become better at justifying their projects and delivering value efficiently to their end-users by adopting intelligent new technologies. For instance, in today’s SaaS-driven age, every department of an enterprise uses different tools to streamline its workflow and help employees work with ease.

With each department using a different platform or software, they workhey’re all groups of people working toward reaching the same objective but independently from other groups or teams. Therefore, there’s a massive gap in the overall improvement of organization-wide processes.

What can optimizing technology do for enterprises?

Optimizing technology can offer a front-end platform that integrates and encompasses all the tools needed for the various departments and groups to function. So, tech optimization isOs to track the business’s health, it helps to streamline workflows, avoid multiple logout/login sessions, and more.

For instance, a single platform will prevent teams from working on the same processes that have been completed by the other department, such as raising an invoice after the completion of a project.

Here are the other benefits of integration technology systems:

• System integration allows users to work on a single workstation or screen, reducing the time spent teaching the administrators how to use multiple tools and ensuring an in-depth knowledge of the integrated technology system.
• With all data stored in a central location, enterprises can reduce costs related to procuring, installing, and maintaining multiple systems.
• Real-time visibility of data and all the departments can access the data remotely. If any changes are made, they’ll be automatically updated across the central system.
• Increased productivity because data is organized and easily accessible by all the team members across the enterprise. When everyone shares the same database, the employees don’t have to waste time looking for data, and there’s also less room for error.
• Thanks to an integrated system, the induction of remote workers and the expansion to different locations can be achieved quicker. You can even inject additional marketing and sales channels. Besides, you can achieve accelerated innovation and growth by benefitting from cross-selling and upselling to the customers.

How does Design Thinking help?

Often, experienced designers complain that design thinking is too linear and structured. That’s certainly true for them. But innovation team managers are not designers. They’re also not used to conducting face-to-face research with end-users, getting deeply involved in their perspectives, designing and executing experiments, co-creating with stakeholders, etc. Linearity and structure help innovation managers adjust to new behaviors. And they require a solution-based approach like design thinking to develop creative solutions by prioritizing the customers’ requirements above anything else.

Design thinking is a human-centered approach to innovation. It draws from the toolkits of designers to integrate the needs of the end-users, the requirements for business success, and the possibilities of technology.

For instance, the use of design thinking in the classroom has helped to promote creativity and collaborative skills. Through design thinking strategies and technologies, teachers are helping students find genuine solutions to overcome community challenges.

Design thinking is a methodology that assists in better conceptualizing the tasks and processes involved. It is a tool that allows us to understand the hidden loopholes and provide measurable assessments when trying to accomplish a big project. The framework challenges the narrowness and scope of the thought process and pushes boundaries. That is the key to transformation and technology optimization itself and the basis on which digital transformation strategies can be constructed.

Summing up

Driving technology optimization is possible after a thorough analysis of business-wide digital experiences. In this regard, enterprises need to adopt design thinking and use it to integrate all the technology systems used for their varied business processes.