Importance of UX UI Design for Startups

The idea of a start-up generally springs out of the desire to solve a problem the masses face. In the process, start-ups usually develop and code their products before fully designing them. In the race to acquire customers, the focus is always on features rather than packaging and presentation. But, the truth is, the success of a product relies on its usability. Let’s say you rely only on your assumptions or creativity or let your developers handle it; likely, your usability will not align optimally with your customers. That’s why start-ups must consider User Experience (UX) and User Interface (UI) design elements when validating a Minimum Viable Product (MVP). The effectiveness of these design elements depends on the input and feedback of users/customers. Adopting a UX UI design strategy for startups from day one can help analyze the customers’ pain points and design products accordingly. Read along to get an in-depth idea of how investing in UX UI design for startups is crucial.

Importance of UX UI Design for Startups

Importance of UX research in designing MVP

Thorough UX research is vital in developing MVP (minimum value product) as it makes known what features are unimportant and what users want. Furthermore, pain points where end-users are likely to drop out of the adoption funnel are uncovered. Comprehending user motivations and obstacles is important before developing MVP as it impacts all aspects of product creation.

Additionally, the UX team can help test your MVP to reveal how users are utilizing the MVP, which will create more valuable iterations. The new iterations can even help you in deciding what product you should design next.

UX design is important to secure funding

In fact, venture capitalists are picking up on this trend, and VC firms can be seen hiring design partners to help them make wise investment decisions. And this trend is growing exponentially!

Furthermore, here are 4 reasons why investing in UX UI design is crucial from the beginning of your project.

1. User flows and Wireframes

User flows are flowcharts that visualize the entire path taken by users when using an app/product — from the point of entry to the final interaction. Wireframes, on the other hand, provide a 2D outline of a single page or screen. It is a skeleton of your app. It helps visualize elements- starting from pop-ups and buttons to texts.

2. Prototyping

The prototype is used to clearly define the intent behind various features and find out if the overall design works together cohesively. Building a prototype can save you time, effort, and money.

3. Usability testing

4. Creating information architecture

The main objective of IA is to properly label, structure, and organize content on an app or site so that users can quickly find what they’re looking for to complete a task. Through IA. UX designers find out how each item fits within the structure and helps users understand what they expect when navigating an app.

Investment in UX UI Design for Startups

1. UX saves money

By preventing usability issues from the start, startups can reduce the app development cost. There wouldn’t be any need for future redesigns or amendments of bugs. Most of the bugs and other actual problems are detected and solved during the prototype stage.

Even though working in this iterative manner seems costly, it saves a lot of money in the long run and helps in building a successful product.

2. Increased market share and sales

3. Reduced bounce rate

4. Avoiding costly redesign and project failures

5. Improved customer satisfaction and better customer retention

If users enjoy using your app/website, they will come back again and again. This results in improved customer retention.

The quality of user experience can be the difference between users completing a transaction or leaving your app halfway, between expensive redesigns and launching a successful app with minimal bug fixes. That’s the biggest reason to invest resources in UX UI design for startups.

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